Our mission, values and strategy

Our mission is to foster economic security for women facing barriers to entry in a workforce where they are traditionally underrepresented.



We are a non-profit organization that was founded in Edmonton, Alberta, in 1998. Today, we offer training programs and support services across Alberta and are growing our impact in Saskatchewan and Ontario. We connect unemployed women and gender-diverse individuals as well as those working multiple jobs to make ends meet with higher-paying careers in trades, trucking and related fields.

We help remove common barriers to financial independence. These barriers include employment training, access to affordable housing, academic and personal readiness, access to affordable childcare and more.

Our Mission

To foster economic security for women facing barriers to entry in a workforce where they are traditionally underrepresented.

Our Values

Integrity is built on respect and trust.

Health & Safety is everyone’s responsibility.

Courage empowers our ingenuity, innovation, and sustainable growth.

Compassion nurtures inclusion, teamwork and service to others.

Our 2022 – 2025 Strategy

We’re planning to grow our impact even more over the next 3 years. Read more about our strategy here.

Land Acknowledgment

We respectfully acknowledge that our main office and training centre are located on Treaty 6 territory, the traditional and ancestral territory of the Nehiyaw (Cree), Denesuliné (Dene), Niitsitapi (Blackfoot), Anishinaabe (Saulteaux) and Nakota Sioux (Stoney) peoples. We also acknowledge that we are located within the Otipemisiwak Métis Government’s North Saskatchewan River Territory, Fort Edmonton Métis District 9 of the Métis Nation of Alberta. These are the traditional gathering places for many diverse Indigenous Peoples whose histories, languages and cultures continue to influence our vibrant community. ​ 

We also gratefully acknowledge that many of our team members live and work on the traditional and ancestral homelands of Indigenous Peoples and Nations across Turtle Island, each with their own unique traditions, history and culture. ​ 

We are committed to strong Indigenous partnerships and relationships based on principles of reconciliation. 

Inclusivity at WBF

WBF is on a learning journey to support diversity, equity and inclusion, with diverse gender inclusion. We’re building an inclusive culture that encourages, uplifts and celebrates the diversity of our employees and the communities we serve with compassion and courage.

Through our programs and services, we nurture a safe, respectful environment where everyone is able to do their best work and can learn and grow together. Our different backgrounds and experiences are our strengths.

We recognize that the term “women” may not include the diverse identities our program is meant to support. We welcome and strive to create an inclusive environment for gender-diverse individuals, which includes all women, non-binary and agender persons, through readiness services and assessment, training, job placement and job retention support.

Please reach out to talk more with us about our programs and services that address gendered barriers to employment.